Mascot Design

Scientific research is often communicated through highly technical and information-dense content. To make these ideas more approachable without sacrificing credibility, we explored storytelling through visual design. This led to the creation of Dr. Beaker, ABclonal's owl-inspired mascot.

Representing wisdom, curiosity, and scientific discovery, Dr. Beaker appears as a researcher in a white lab coat, bringing personality and warmth to event campaigns, educational content, and brand experiences while making complex science feel more engaging and accessible.